Adding weight to the conversation. Covering topics from football to horse-racing, sponsorship to team-kits and looking at the established sport business leaders to the newcomers on the scene.
Counterweight Sport: the aim
To collectively celebrate and showcase the power of women’s sport from elite level to grassroots. To encourage greater engagement in the conversations surrounding women’s sport. To delve into the sponsorship trends, media coverage and the business side of the sport.
Counterweight Sport: an introduction
Hello! Welcome to Counterweight Sport. A digital platform looking to take a dive into the world of sports journalism. We want to add some weight to current conversations surrounding women’s sport in an attempt to help shift the media coverage scales. There are still, sadly, quite a few seats left to fill at the women’s…
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Counterweight 